PROJECT 4
DEN
2023

Den's Smart Design Journey: Merging Innovation and Sustainability

Den is an eco-energy company that is in the process of developing a cutting-edge system, allowing users to remotely control the heating in their homes from anywhere in the world through a mobile app. Within the app, users can effortlessly toggle their heating on or off, fine-tune settings, and gain valuable insights into monthly expenditure.

The design direction for Den's brand identity is a blend of eco-consciousness, family-friendly appeal, and tech modernity. With a carefully selected colour palette, modern typography, and high-quality imagery, the brand aims to resonate with their target audience—homeowners in their late 20s to 30s—who are eager to embrace a green lifestyle while seeking convenience and affordability in today’s economic climate.

Art Direction and Visual Identity
Digital Design
Print Design
Strategy and Market Research

*Concept project