Den is an eco-energy company in the process of developing a cutting-edge system, allowing users to remotely control the heating in their homes from anywhere in the world through a mobile app. Within the app, users can effortlessly toggle their heating on or off, fine-tune settings, and gain valuable insights into monthly expenditure.

The design direction for Den's brand identity is a blend of eco-consciousness, family-friendly appeal, and tech modernity. With a carefully selected colour palette inspired by mid-century interiors, modern typography, and high-quality imagery, the brand aims to resonate with their target audience — homeowners in their late 20s to 30s — who are eager to embrace a green lifestyle while seeking convenience and affordability in today’s economic climate. CLIENT: DEN (CONCEPT)
ROLE: ART /BRAND DIRECTOR

 ART DIRECTION
BRANDING
UX DESIGN
PRINT DESIGN
STRATEGY & MARKET RESEARCH





Natasha Losung

tashlosung@gmail.com


Art Direction, Motion Design, Brand Management
Based in Melbourne, Australia

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