GENEVA CENTRE FOR AUTISM
2023
Designing for the future of Autism Advocacy
Geneva Centre for Autism is a non-profit organization providing a comprehensive range of services to support over 3,000 families in Toronto. Leading the organization’s social and design efforts, my goal was to create a cohesive brand experience across digital and print touchpoints.Through the implementation of creative social campaigns, informative social media content, and adherence to the brand's design guidelines, we achieved notable success in the conversion of users to our fee-for-service programs. Notably, our ABA Classroom experienced a 25% increase in enrollment after a successful social media campaign.
We were also able to enhance engagement across all social platforms, by up to 900% growth yoy.
www.autism.net
GRAND STREET STUDIO
2023
Social Media Design for a New York Based Agency
Grand Street Studio is a creative shop based in New York providing mobile first campaigns that stop the scroll.Working as a freelance graphic designer, I contribute social media designs to a range of high end clients, delivering work that caters to a variety of design styles. Translating conceptual ideas into visually cohesive designs, I align creative outputs with the strategic objectives of each project.
This fast-paced agency requires attention to detail, tight turn-arounds and the ability to interperet a design brief.
www.grandststudio.com
AGE OF LEISURE
2023
Fostering Strong Community in Ambient Music
Age Of Leisure is a record label supporting and amplifying underground ambient artists in Toronto and abroad. Working collaboratively with the founder of the label, I contribute to the cultivation of a distinctive visual identity that resonates with the platform's core ethos and values.Through our design and marketing efforts, we've connected with a niche market across different countries, forming a strong community of like-minded individuals. Additionally, with the implementation of paid ads across a range of social media platforms, the label has successfully sold out multiple events in Brisbane and Toronto.
www.ageofleisure.com
DEN
2023
Den's Smart Design Journey: Merging Innovation and Sustainability
Den is an eco-energy company that is in the process of developing a cutting-edge system, allowing users to remotely control the heating in their homes from anywhere in the world through a mobile app. Within the app, users can effortlessly toggle their heating on or off, fine-tune settings, and gain valuable insights into monthly expenditure.The design direction for Den's brand identity is a blend of eco-consciousness, family-friendly appeal, and tech modernity. With a carefully selected colour palette, modern typography, and high-quality imagery, the brand aims to resonate with their target audience—homeowners in their late 20s to 30s—who are eager to embrace a green lifestyle while seeking convenience and affordability in today’s economic climate.
*Concept project